I wanted to blog about something that I’ve noticed is becoming more and more common a request from our clients. The inclusion of a logo design with their website.
Now, that’s not an unreasonable request – in fact it’s something we’re happy to look at. However, what is worrying me is that the majority of clients are considering their logo/brand as an afterthought. Further more they aren’t always willing to put any extra budget behind it.
Common requests are along the lines of: ‘It just needs to be text.’, ‘Nothing too complicated – a quick logo’ or ‘I don’t care as long as it fits with the website’.
What really gets to me is the seeming lack of value people are placing in their brand/logo. Despite me giving most of them ‘the talk’ about the importance of branding the majority seem reluctant to attribute time or budget to getting it correct.
Anyway, I’ve always been of the opinion that you can’t skimp on brand, it’s the first point of contact a client will have with you and is how you’ll come to be recognised. I have to say that our design team has worked wonders with little/no budget - coming up with amazing logos time and time again. (Below are a few of my favourites – I must note that a couple of these did have a small budget behind them.)
What I really want to know is, from those of you who are business owners and have a brand of your own, where does it fit in your priorities (be honest!)? And to those of you who are designers/webbies – do you get similar requests for logos to be ‘included’ as an afterthought with other design? How do you deal with it?